Ed Sullivan

The "Ed Sullivan Show" premiered in 1948 - but was first called "Toast of the Town" (till 1955). It became the longest-running variety show (through 1971) and showcased all types of acts. Thousands of performers made their television debut on the show, among them Fred Astaire, Irving Berlin, Victor Borge, Walt Disney, Hedy Lamarr, and Jane Powell. The largest audiences were attracted by the Beatles and Elvis Presley.